Impact affiliate marketing platform uses a click attribution model, which means that the sale is given to the affiliates who sent the click. So, if one of your affiliates sends a click and a customer decides to buy from your store, you pay the affiliate for that click. But there are different ways to pay out commissions within this model. It all depends on the type of model the advertiser is running when they advertise with you. It’s easy to see the flaw in this strategy. This model rewards only the network of Impact, which leads to a misunderstanding about the true conversions being driven by Impact. What can marketers do to figure out the true conversion count?
One of the major disadvantages of first-click commissions is that ads on other channels are not weighted by this model. By only counting the network of “Impact” conversions, marketers are easily misled about the true conversions being generated. To accurately pinpoint Impact conversions, marketers can apply multi-touch attribution. Google Analytics is one of the most popular tools for measuring website traffic. It relies on the “last-click” attribution model, meaning that it looks at the last traffic source that led to a conversion.
No more guessing what channels are generating conversions. It is time to get the real analytics. A website owner can learn how many of their visitors are converting on their site by using an attribution model. This model takes into account the traffic sources from different channels, so marketers will have a more accurate picture of which channels are converting more visitors. With Google Analytics, marketers have the ability to look at the traffic sources that have assisted in conversions. However, it still doesn’t give a complete picture of what channels and campaigns are generating conversions. The answer is a simple attribution model. It combines metrics from a campaign’s various traffic sources, so they can understand which campaigns are worth running.